The imperative of communication signals in boosting business strategies of the bioplastic packaging industry

Despite the rapid growth of sustainable innovations in bioplastics for packaging industries, their diffusion into established markets has so far been hampered by ambiguous and asymmetrical communication between producers consumers (both businesses end consumers), particularly related to materials waste disposal procedures. This study looks processes, identifies barriers investigates business strategies that can be adopted bioplastic industries influence consumer adoption proper behaviour packaging. Based on a systematic review 68 journal articles guided signalling theory, found connections with various signallers at end-of-life are required beyond purview industrial sectors utilising The paper proposes conceptual framework incorporating new signal constructs specific consumer-facing innovation. extends theory used as part industry's strategy. also emphasises importance altering mechanisms order boost practices, which will subsequently contribute reduction detrimental impacts fossil-based plastics environment.